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Location: San Diego, California, United States
Ships to: US,
Item: 265970412085
Condition:Used An item that has been used previously. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes:“Vintage – New To You”
Au Bon Marche:Au Bon Marche
Type of Advertising:Victorian Trade Card
Color:Multi-color
Date of Creation:1900
Country/Region of Manufacture:France
eBay Description: This 1900 Trade Card is for “Au Bon Marche” with picture of Paris Mother & Daughter Shopping. “Au Bon Marche” the store was founded as a small shop in Paris during 1838. The founder was Aristide Boucicaut. It was a fixed-price department store from about 1850. It was a successful business, and a new building was constructed for the store first by Louis-Auguste Boileau in 1869 at 24, rue de Sèvres, where it remains today. Alexandre Laplanche ornamented Boileau’s ironwork technology. Louis-Charles Boileau, his son, continued the store in the 1870s, consulting the firm of Gustave Eiffel for parts of its structure. Louis-Hippolyte Boileau, the grandson of Louis-Auguste Boileau, worked on an extension to the store in the 1920s. A picture of the store is on the card. Brief History of Trade Cards by Ben Crane Over a century ago, during the Victorian era, one of the favorite pastimes was collecting small, illustrated advertising cards that we now call trade cards. These trade cards evolved from cards of the late 1700s used by tradesmen to advertise their services. Although examples from the early 1800s exist, it was not until the spread of color lithography in the 1870s that trade cards became plentiful. By the 1880s, trade cards had become a major way of advertising America’s products and services, and a trip to the store usually brought back some of these attractive, brightly-colored cards to be pasted into a scrapbook. Some of the products most heavily advertised by trade cards were in the categories of: medicine, food, tobacco, clothing, household, sewing, stoves, and farm. The popularity of trade cards peaked around 1890, and then almost completely faded by the early 1900s when other forms of advertising in color, such as magazines, became more cost effective. Although trade card collecting began over 100 years ago, today’s strong interest in trade cards began relatively recently. Trade cards that were bought for ten cents thirty years ago frequently bring ten dollars or more in today’s market–and some have even sold for over a thousand dollars. Measures 2-5/8″ W x 6″ H. Closed. Condition: Corners and edges are sharp. Very Good Condition. Free shipping in the USA. Items are shipped out every Monday morning. Like what you see? Check out my eBay store!! 11/2022 Nancy
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